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110: Why Nailing Your Niche is the Key To Marketing Success with Jen Casey

marketing podcast Feb 05, 2019

In today’s episode, we’re excited to introduce you to Jen Casey. Jen is a business strategy coach, master NLP practitioner, speaker, and podcast host. Through her top-rated The Inner Boss Podcast and signature program “Pitch To Your Niche”, she helps online coaches and network marketers think like a top earner and turn their social media into sales.

Today she is here helping us dive into what it takes to be a successful online marketer, the importance of finding your niche, and why getting comfortable with sales is the key to success.




  • The first skillset Jen committed to learning while network marketing [ 5:14 ]
  • The one thing every business needs to be successful [ 6:47 ]
  • How to reframe a scary business transition [ 8:40 ]
  • Do you need a personal brand in network marketing? [ 10:17 ]
  • The biggest myth around niching down [ 13:37 ]
  • How Jen created a sales process that worked [ 17:27 ]
  • Unrealistic expectations about entrepreneurship in marketing [ 18:57 ]
  • The top quality for an entrepreneurial mindset [ 23:59 ]
  • How to strategically view conventions and being in the network marketing bubble [ 26:06 ]
  • How to solve clients’ short term problems but also address mindset [ 32:00 ]
  • Specifically where and how to research your niche [ 36:25 ]
  • The one question that even successful businesses forget to ask [ 41:25 ]
  • How to protect against burnout in 2019 [ 44:10 ]
  • How to show up on social media to attract your ideal client [ 51:39 ]



Connect with Jen:



One of Jen’s Favorite Podcasts:

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